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*Note* This scheduling program was not designed by folks who do a lot with APA Style and unfortunately it defaults to listing authors in alphabetical order. We cannot fix this for this online schedule, but the author orders are posted in the order submitted in the printed program available via pdf here.

Saturday, March 7 • 1:05pm - 2:05pm
When Beauty Becomes the Beast: Myths, Realities and Implications of Perceived Physical Attractiveness

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As evolutionary psychologist have discerned, physical beauty has always been shown preference throughout history and across cultures. Nonetheless, that which defines beauty has adapted itself to ever-changing contexts and times. In the 21st century, beauty ideals and standards are being continually reshaped, altered and spread by innovations in technology. Photoshop-contrived images of beauty, youth and thinness are created by the Western European and American fashion industries and variously disseminated not only by beauty and fashion magazines but also by internet websites which connect the fashion capitals of the world to every corner of the globe. Since the advent of research conducted on the impact of mass media and the marketing on the standards and ideals of beauty, thinness, youthfulness and physical attractiveness as well as its correlates from body dissatisfaction to body dysmorphia, the gamut of cosmetic interventions continue to rise. Thus despite the collective efforts of psychological, psychiatry and medical organizations to shape and disseminate policies and educative interventions to support prevention and stem this deleterious trend has been limited. Consequently, it appears that the enticements of physical self-improvement, the retaining of one’s youth in perpetuity and expectations of heightened self-esteem and greater happiness appear to be insurmountable.


Saturday March 7, 2015 1:05pm - 2:05pm
Gold Rush A