*Note* This scheduling program was not designed by folks who do a lot with APA Style and unfortunately it defaults to listing authors in alphabetical order. We cannot fix this for this online schedule, but the author orders are posted in the order submitted in the printed program available via pdf here.
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Saturday, March 7 • 2:25pm - 3:25pm
How Far Have We Come, ‘Baby’? Gender and Age Effects on Stereotyping

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Sex roles and gender biases in American culture appear to have undergone changes in the past few decades, although the expectations for men have changed more slowly than those for women (Clow, Ricardelli & Bartfay, 2014; Wilde, & Deikman, 2005). But how much these modifications have changed and how much such beliefs have become more subtle—and, thereby, less noticeable—is difficult to say. It is also difficult to state with certainty whether the stereotypes for women have changed more than those for men. Adherence to gender stereotypes still appears to be prevalent in American society, even though much of the sexism stemming from these beliefs seems to be more covert for women. Prior research indicates these beliefs may fluctuate according to various factors, including gender and age (e.g., Maltby & Day, 2001). This current student-led study examines the effects of participants’ gender and age on both masculine and feminine stereotypes. Stereotypes were measured using the Ambivalent Sexism Inventory (ASI; Glick & Fiske, 1996) and Ambivalence Toward Men Inventory (AMI; Glick & Fiske, 1999). Age cohorts were defined using the age groups designated in the 2010 Census. Participants completed an online survey assessing their acceptance of feminine-typed and masculine-typed stereotypes. It is hypothesized that there will be a difference between men and women and their scores on two stereotyping scales. Furthermore, it is expected that older age cohorts will have stronger adherence to stereotyped beliefs. Finally, a significant interaction effect between gender and age cohort is expected to occur.

Saturday March 7, 2015 2:25pm - 3:25pm PST